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About Us

Wallflower first opened in 2013 in the back room of a furniture store on Mission street in San Francisco and experienced fast success and growth as one of the first stores to combine curated vintage and modern local designer goods. Owner Victoria Nicoll is a self taught visual artist and designer, who used her knowledge of color, design, and style to land early merchandising and photo work and quickly learned how to buy and sell vintage online and in pop-ups before opening a brick and mortar.  Wallflower has always focused on carrying a selection of wearable, affordable modern vintage for women as well as home decor, accessories, and jewelry.    
Wallflower's second location where it lived for 4 years was at 1176
Valencia St. in San Francisco and served up epic women's vintage until it's closing in February 2019.  Wallflower also had a 6 month pop-up in Atwater Village in Los Angeles.  Wallflower is now an online shop and a small sustainably made clothing line.   
We also take on custom orders and design projects from our pad in Yucca Valley CA where we have an amazing dreamy desert photoshoot and rental location.  You can also book a stay in our perfectly curated pad HERE Email us at for other inquiries.